Customer lifecycle automation

Stop running your customer lifecycle out of a spreadsheet.

CustomerAutomation turns onboarding, renewals, dunning and check-ins into versioned workflows that run on your data — across the CRM, helpdesk and billing tools your team already uses.

14-day evaluation environment · No credit card · EU-hosted

Step 01

Connect

Link your CRM, helpdesk and billing platform with read/write scopes you control.

Step 02

Define

Describe the lifecycle stages your customers actually move through.

Step 03

Automate

Trigger tasks, messages and handovers when a customer changes stage.

Step 04

Measure

Track completion, drop-off and time-in-stage per segment and owner.

Workflows that read your data, not just your calendar

A workflow starts when something actually changes — a plan upgrade, a failed payment, a support ticket reopened for the third time. Conditions are evaluated against live account data, so the right thing happens without anyone remembering to check.

Event-driven triggers

Start a run on record changes, inbound webhooks, schedules or thresholds you define — with idempotency built in.

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Branching logic

Segment by plan, region, health score or contract value and send each branch down a different path.

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Human steps

Assign approvals and manual tasks to a person or a queue; the workflow waits and escalates on your SLA.

Everything the operations team asks for on day two

Versioning, testing and observability are part of the product rather than something you assemble afterwards.

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Dry-run mode

Replay a workflow against real historical accounts and inspect what would have happened before anything ships.

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Version control

Every published change is versioned with a diff, an author and a one-click rollback to the previous revision.

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Run inspector

Per-run timeline showing each step, the data it read, the decision it took and the payload it sent.

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Message templates

Reusable email and in-app templates with per-locale variants and merge fields resolved at send time.

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Guardrails

Per-customer send limits, quiet hours and suppression lists enforced centrally, not per workflow.

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Outcome reporting

Conversion, time-in-stage and churn-risk views broken down by segment, workflow version and owner.

Common workflows

Most teams start with one of these and expand from there.

Onboarding

Time-to-first-value tracking

Create the kickoff task, send the welcome sequence, and escalate to a named owner if the account has not completed setup within ten days.

Renewals

Renewal runway

Open a renewal task 90 days out, attach usage and support history, and notify the account owner when sentiment or usage drops.

Billing

Dunning without the awkwardness

Retry failed payments on a schedule, pause reminders while a support ticket is open, and hand off to finance before suspension.

Retention

Health-score interventions

Detect declining engagement, offer a check-in, and route the account to a specialist when the score stays low for two cycles.

Connects to what you already run

Native connectors for common platforms, plus a generic REST and webhook connector for everything else.

CRM systems Helpdesk & ticketing Subscription billing Transactional email Data warehouse Team chat Calendar Product analytics Identity provider (SAML / OIDC) Generic REST & webhooks

See it running on your own lifecycle

A 30-minute walkthrough with one of your real workflows mapped out. Write to [email protected].

Book a walkthrough